Why a targeted CV will always be more successful

Updated: Aug 27, 2019

As an experienced recruiter and job search advisor, I frequently have job seekers tell me that they don't want to limit themselves. Job seekers are so afraid to close doors - as they need a job - that they often create CVs without targeted content and with very diluted approaches. Whilst keeping your options open may seem like an effective strategy, it is quite the opposite in today's job market.


It's great to be a 'jack of all trades' - but a job posting rarely calls for someone with these skills. You need to speak directly to the hirer to tell them that you are a great fit for their position, which means a targeted and specific approach is a must.


So, here are 4 quick steps to transforming your CV from diluted to targeted.


1. Create a stand-out headline

By customising a headline focused on roles for which you are applying, the reader can quickly determine that you are applying for a specific role.


2. Craft a keyword-rich branding paragraph

Creating a keyword-rich branding paragraph will ensure that your CV directly appeals to the hirer's needs. Review the job posting and look for terms and phrasing that are unique to the role. Loose cliches such as 'team player' or 'excellent communicator' as these are relevant to any role.


If there are qualifications or skills that are critical to the role and you possess them, make sure that your branding paragraph includes them and ideally back it up with stats.


For instance, if a Customer Service Director role asks for someone who can improve customer retention rates, make sure yours reads something like "improved customer retention rates from 55% to 75% in two years".


3. Include targeted headers

Instead of using generic headers such as "Experience" or "Career History", swop them for headers that reinforce the role you are applying for.


4. Move your bullets

Move your bullets up and down based on the job you are applying for ensuring that the most important ones are ranked at the top.

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